Hublot

Parent Company

LVMH

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

See what people will do for a Hubolt

USP

Sharply cut, distinctively cut watches

STP

Segment

Luxury watches

Target Group

High Income group men

Positioning

Watches that represent the Art of Fusion

SWOT Analysis

Strengths

1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide.

2. It has around 40 boutiques worldwide

3.The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry

4. Its known for its fusion of unexpected innovative materials with traditional precious materials

5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official timekeeper of major championships and football teams

Weaknesses

1. The brand does not have as strong presence as compared to other watch brands in the merging economies

2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands

Opportunities

1. Hublot double the number of stores (boutiques) in 2011 providing great growth opportunities for the brand

2. Luxury watches are becoming more sought after in developing markets

Threats

1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat

2. There is stiff competition in the luxury watches segment

3. Fake watches that carry the same brand name and sell cheaply

Competition

Competitors

1. Zenith

2. Rolex

3. Cartier